Brand Creation
In-house studios that conceive, name, design, and launch brands with a point of view — from first sketch to first shipment.
Elavié Group
We build the next generation of consumer brands.
A global operating platform across beauty, wellness, health, and lifestyle — creating, scaling, and running brands people keep coming back to.
The Platform
We do not simply own brands.
We operate the machine that builds them.
Elavié is a vertically integrated operating platform. Six capabilities, one shared infrastructure — so a brand founded on a Monday can be formulated, manufactured, and distributed globally without rebuilding the world around it.
Research & Development
Formulation, clinical validation, and regulatory science across cosmetics, supplements, and pharmaceutical-grade products.
Manufacturing
Owned and partnered production across three continents, engineered for quality, traceability, and speed to market.
Ecommerce
A shared commerce stack — storefronts, retention, performance, and lifecycle — operated as one compounding capability.
Global Distribution
Retail, pharmacy, marketplace, and travel channels in 40+ markets, supported by regional fulfilment infrastructure.
Technology
Proprietary data, forecasting, and AI systems that make every brand in the portfolio smarter than it could be alone.
Our Ecosystem
One group. Three brands.
Select a vertical to see the house inside it.
Our Brands
Three houses. One platform.
Damn Good Beauty, Pharmfive, and Muse Organics — each operated with shared infrastructure and its own point of view.
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Damn Good Beauty
Beauty & Live Commerce
Beauty discovered live, sold with energy, and built for community.
Elavié's live-shopping and digital commerce house for beauty. Damn Good Beauty connects brands with audiences in real time across Whatnot, Amazon, and owned channels.
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Pharmfive
Pharmaceutical & Consumer Health
Consumer health products engineered with pharmaceutical discipline.
A pharmaceutical-grade consumer health platform developing and distributing science-backed formulations across retail, pharmacy, and marketplace channels.
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Muse Organics
Organic Wellness
Organic essentials for body, home, and daily ritual.
Muse Organics creates certified organic wellness and lifestyle products, built for consumers who expect transparency from soil to shelf.
Innovation
Intelligence is the
compounding asset.
Each brand contributes signal. The platform turns that signal into advantage — faster launches, sharper assortments, better margins, fewer wrong bets.
Artificial Intelligence
Forecasting, formulation discovery, and creative systems trained on a decade of proprietary consumer data.
Consumer Insights
Always-on panels across 40 markets, feeding product decisions in weeks rather than quarters.
Data Infrastructure
One warehouse for every brand — margin, cohort, and channel truth in a single model.
Supply Chain
Demand-sensing and multi-node inventory that keeps service levels above 98%.
Global Manufacturing
GMP-certified production, shared across houses to compress cost and lead time.
Retail Intelligence
Shelf, assortment, and sell-through analytics that make our retail partners more profitable.
Global Presence
Built close to the world.
FactoriesOfficesWarehousesRetailFulfillment
Lyon — R&D · Factories
Milan — Design · Offices
New York — HQ Americas · Offices
Dubai — Distribution · Warehouses
Singapore — Fulfilment · Fulfillment
Seoul — Innovation · Retail
São Paulo — Retail · Retail
Casablanca — Manufacturing · Factories
By the Numbers
Scale, measured.
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Operating brands
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Markets served
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Distribution channels
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Customers reached
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Products shipped
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Retail partners
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Team members
For Founders
You built the brand.
We build everything around it.
Elavié partners with entrepreneurs who have created something people love and now need industrial capability behind it. We are operators first, investors second.
01
Investment
Majority and minority capital, structured around the founder's ambition, not a fund clock.
02
Distribution
Immediate access to retail, pharmacy, and marketplace relationships in 40+ markets.
03
Manufacturing
Owned GMP capacity, so production stops being the constraint on growth.
04
Operations
Finance, legal, regulatory, and supply chain handled by teams who have done it at scale.
05
Growth
Performance, retention, and brand marketing operated as a shared centre of excellence.
06
Technology
Commerce, data, and AI infrastructure available on day one.
Careers
Work with people who finish things.
Craft is not a department here. It is the standard everyone is held to.
Our teams sit between science and design — chemists next to art directors, supply chain next to engineers. We hire for judgement, and then we get out of the way.
- Global mobility across 12 offices
- Equity in the group, not a single brand
- Four-week sabbatical every three years
- Private healthcare, worldwide
- Learning budget with no approval chain
- Hybrid by design, deliberate in person
Newsroom
What we're announcing.
AnnouncementOctober 2025
Elavié Group signs exclusive U.S. distribution agreement with Miss Kay
Miss Kay fragrances will launch on Whatnot through Damn Good Beauty, Elavié's live-shopping division.
ReadLaunchNovember 2025
Elavié Group announces new beauty partnerships and portfolio growth
A series of new partnerships designed to expand the group's curated portfolio across beauty, skincare, and fragrance.
ReadPressApril 2026
Inside the operating system behind Elavié's brand platform
A long-form look at how shared infrastructure lets three distinct houses move faster than standalone brands.
ReadArticleMarch 2026
Why the next decade belongs to operator-led holding companies
Our view on capital, capability, and why brand ownership without operations is a fragile position.
Read